Based on the feedback received from this survey, a business can now decide which features to invest and enhance/improve, and which features to relatively defocus/discontinue. Market research questions is a questionnaire that is answered by customers or potential consumers, to understand their perception and opinion on a given subject, typically pertaining to product or service feasibility, understanding consumer needs and interests, and pricing concepts.įor example: A customer survey on market research of an existing product line that focuses on the usefulness of specific features in a product line.
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